By Luke Yates 2026.05.17
Personal assistants responsible for managing principals’ calendars describe the challenge of organizing schedules for people who don’t actually follow them. The principal who agrees to meetings then doesn’t show up, who books themselves into three places simultaneously, who changes plans constantly, or who simply ignores the calendar the PA carefully maintains creates frustration that goes beyond normal scheduling complexity. Understanding why calendar chaos happens, how to manage it professionally, and when to push back on unrealistic expectations helps PAs maintain both effective scheduling and their own professional sanity. Some principals commit to multiple obligations for the same time slot: accepting meeting invitations themselves while the PA schedules other commitments, double-booking personal and professional obligations, saying yes to everything without checking availability, or simply not considering time constraints when making commitments. The PA discovers conflicts only when trying to reconcile what the principal agreed to versus what’s actually possible. Calendar chaos often comes from principals who change plans constantly: canceling meetings with minimal notice, adding urgent commitments that displace everything else, deciding they don’t want to attend something they previously confirmed, or generally treating schedules as suggestions rather than commitments. For the PA, this means constant rescheduling, apologizing to people the principal is blowing off, and managing the reputation damage that comes from unreliable attendance. Some principals expect the PA to manage their calendar but won’t actually look at it: agreeing to commitments without checking if they’re available, asking “what do I have today” because they didn’t review their schedule, missing appointments because they didn’t notice them on the calendar, or generally treating the calendar as the PA’s problem rather than something they share responsibility for maintaining. PAs often manage principals juggling work, family, personal, and social commitments that constantly conflict. The principal wants to attend their child’s school event but also has an important work meeting. They committed to a social event but work demands came up. They have personal appointments during business hours. The PA can’t solve these conflicts, only highlight them and wait for decisions that sometimes never come clearly. Good calendar management includes buffer time between commitments for travel, preparation, or simply breathing room. Principals often see buffer time as empty space to fill with additional commitments, not recognizing that the gaps serve important functions. The PA builds in 30 minutes for travel and the principal books a call during it, creating impossible timing situations. Some principals make commitments outside the formal calendar system: verbal agreements at social events, texts promising attendance, informal commitments to family or friends that never get communicated to the PA. These phantom commitments create conflicts the PA only discovers when someone reaches out asking why the principal didn’t attend something the PA never knew about. When principals treat personal time as available for work commitments and work time as available for personal matters, boundaries erode and calendars become meaningless. The PA can’t maintain reasonable scheduling when everything is flexible and nothing is protected as genuinely unavailable time. PAs should push back when constant calendar changes create professional reputation problems, when last-minute cancellations affect important relationships or business deals, when the principal is creating impossible situations by over-committing, when the lack of schedule adherence makes the PA’s job impossible, or when the pattern is clearly unsustainable. Pushing back on calendar chaos requires framing around consequences: explaining that constant cancellations damage professional relationships, that triple-booking creates situations where someone always gets disappointed, that last-minute changes cost time the PA could spend on other priorities, and that unreliable attendance affects the principal’s reputation and effectiveness. Calendar management tools only work if principals actually use them. The PA maintaining a perfect calendar that the principal never checks is maintaining fiction rather than function. Some PAs need to acknowledge that their principal won’t use calendar technology effectively and adjust their systems accordingly, perhaps with daily written reminders or other workarounds. Some calendar chaos stems from principals trying to manage too much themselves. Delegating more scheduling authority to the PA, letting the PA decline or reschedule on their behalf, or giving the PA real decision-making power about time allocation can reduce chaos if the principal is willing to truly delegate. Some principals create calendar situations that can’t be managed successfully regardless of PA skill. They over-commit constantly, won’t follow any schedule, make decisions that create conflicts they then expect the PA to solve, or generally operate in ways that make effective calendar management impossible. The PA working for these principals either accepts perpetual chaos or finds employment with more manageable scheduling dynamics. At Seaside Staffing Company, personal assistants describe calendar management as the most visible indicator of whether a principal respects their PA’s work, and principals who actually follow their calendars and minimize last-minute changes tend to keep excellent PAs while principals who create constant chaos experience high turnover.Luke Yates brings both technical precision and creative problem-solving to his role as Integrations Engineer at Seaside Staffing Company. His fascination with how things work started in childhood—taking apart computer towers just to see their inner workings—and has since evolved into expertise spanning backend development, systems integration, and IT infrastructure. A year living in the Czech Republic deepened Luke’s appreciation for different perspectives and approaches to problem-solving. At Seaside, he’s the engineer who ensures our technology works seamlessly so our team can focus on making exceptional placements. From building custom integrations to managing our digital infrastructure, Luke’s work keeps our operations running smoothly and our team connected. When he’s not solving technical challenges, Luke is likely hiking through the wilderness or diving into his latest read.
After seven years as a professional nanny in high-net-worth and high-profile homes, Samantha authored a guide for both elite caregivers and athlete families to help bridge the gap between professional support and private household dynamics. Today, she brings that same heart and clarity to Seaside Staffing Company’s social presence by crafting content that helps others feel understood, seen, and connected. As a military child who’s lived across the country, Samantha naturally connects with people from all backgrounds and values the integrity, compassion, and authenticity that define the Seaside brand.
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As our social media manager, Jade Stevenson is one of the primary gatekeepers to our Seaside story.
With a Bachelor’s degree in English Literature and Psychology, Jade is a natural champion of authenticity, and she uses her whimsically pink hair to nudge all of us closer to her magical world of creative expression.
As a kid, Jade discovered she was allergic to more than 60 percent of the food pyramid, and it is in this journey where she began to learn just how important it is to show up as a force of kindness in the world. She holds an unwavering belief in the power of story, and she believes that small acts of compassion can truly spark a movement of positivity and change.
When she’s not showing up with her digital marketing genius at Seaside, Jade can be easily spotted (thanks to her pink hair) tutoring local teens and helping them write the types of college essays that earn acceptance letters from the schools of their dreams.
Equally at home whether she’s amplifying the voices of Black Femmes or losing herself in the quiet stillness of an ancient book of poetry, Jade is a living expression of what it means to fully embrace your truest self. When you meet her, you’ll immediately feel like you’re right at home, and she’ll always help you discover and celebrate the best parts of who you are.
Jessica He has spent her entire life stepping feet first into the big, wide world, making every corner of it feel like home – no matter where she’s at.
Earning two Bachelor’s degrees in Chinese language and East Asian Studies, she’s traveled the world to study in monasteries, climb Mount Fuji, and drink tea and coffee with otters. (Yes, that last one is real. Ask her about it.) She’s also served as an ESL teacher, a recruiter, a trainer, and a nanny – always finding ways to work alongside families and children. Today, she brings all her stories and all her experiences to Seaside Staffing Company where she makes the art of perfect matchmaking look flawlessly simple.
When Jessica isn’t in the Seaside office, she’s a busy momma who knows firsthand what it’s like to be in the trenches and need support. Unashamed to claim her sense of humor as one of her greatest talents, Jessica is perpetually positive, fiercely organized, and always seems to find a way to bring levity to the hardest-to-solve problems. Knowing Jessica means you’ll never forget how to laugh, and she’ll give you the courage to live your life to the fullest.
(Want to see her humor in action? Ask her about the time she lived in China and got her Oreos confiscated by a very disappointed nun.)
With an MBA in HR Management and Accounting, Kim might best be described as a people expert.
She spent six years teaching children online in China as an ESL instructor, and with a TESOL certification in her proverbial back pocket, it’s no wonder why she shows up at Seaside every single day with a big, bold view of the world.
Over the last decade, Kim has served as a recruiter and a placement coordinator in the household staffing industry, and she’s learned that while systems are incredibly important, relationships matter more. It’s not uncommon to hear Seaside clients talk to Kim like she’s their best friend. They know she’ll go to the ends of the earth for them (and we’ve seen her do it countless times).
When Kim isn’t at Seaside, she can most likely be found 4-wheeling through the dirt and taking long hikes with her dogs. She’s always up for a great adventure, and she says one of the craziest things she’s ever done is buying an Amish house with no electricity or hot water (besides that one time in high school when she thought it was a great idea to buy a car with a giant British flag painted on the hood).
“The basement of our house used to be a bakery,” she says. “When I’m dreaming about escaping to New Zealand or Scotland, I just head downstairs, take in a deep breath, and imagine myself eating a delicious cinnamon roll baked to sticky-finger perfection.”