By Luke Yates 2026.05.22
It starts with good intentions. The family wants to be “the cool employers” who treat their staff like equals rather than employees. They insist you call them by their first names, they invite you to family events, they share personal information about their lives and ask about yours, and they genuinely seem to want friendship rather than just a working relationship. Six months later, you’re jobless because the friendship collapsed and took the employment with it, or you’re still employed but the relationship is so awkward neither of you knows how to fix it. This pattern is predictable enough that experienced household staff see it coming and set boundaries to prevent it, while newer staff often get drawn into the friendship trap before realizing it was always going to end badly. The problem is that friendship and employment are fundamentally incompatible when there’s a power imbalance. You can’t actually be friends with someone who can fire you. The relationship might feel like friendship when everything’s going well, but the power dynamic becomes obvious the moment there’s any conflict or disagreement. Real friendship requires equality, and employer-employee relationships aren’t equal even when both parties want to pretend they are. The principals might genuinely believe they view you as an equal, but their behavior when there’s any friction reveals the actual hierarchy. They might be hurt that you don’t want to hang out on your day off because they thought you were friends, but they’d never accept you saying no to a work request the way a real friend could decline plans. What usually happens is the friendship vibe encourages staff to relax their professional boundaries in ways that create problems later. You share personal information or opinions you’d normally keep private with an employer. You’re more casual about scheduling or taking time off because friends are flexible with each other, right? You might push back on things you’d handle more diplomatically in a purely professional relationship because that’s what friends do. Then when the principals get upset about something or there’s a disagreement about household management, suddenly the friendship framework doesn’t protect you the way professional norms would have. They’re hurt as friends but they’re responding as employers, and you’re caught in the worst of both dynamics with none of the protections. The principals who push for friendship with staff are often avoiding their own discomfort with employing people. They don’t like the inherent power imbalance of having household staff, they feel guilty about wealth inequality, they want to believe they’re different from “those” wealthy people who treat staff like servants. So they try to eliminate the discomfort by making the relationship feel more equal, except you can’t make an employment relationship equal by calling it friendship. What actually happens is the staff member ends up managing the principals’ emotional discomfort about employing them while also doing the actual job, which is exhausting. You’re performing friendship to make the employers feel better about having employees while still being expected to perform your professional duties, and that’s more work than just having a professional relationship with clear boundaries. The friendship dynamic also makes normal workplace boundaries awkward to maintain. How do you tell your “friend” you can’t cover an extra shift or take on additional responsibilities or respond to texts on your day off? In a professional relationship, these boundaries are expected and respected. In a friendship framework, saying no feels like you’re being a bad friend rather than a professional maintaining appropriate limits. The principals who wanted to be friends get hurt when you maintain boundaries they wouldn’t question in a formal employer-employee relationship, and you end up having to choose between protecting yourself professionally or maintaining the friendship fiction they’ve created. Things get really messy when the principals start confiding in staff about personal problems, especially problems with other family members. Your employer starts treating you like a therapist or confidant, sharing information about their marriage or their kids or their business struggles, and suddenly you know way too much about family dynamics you’re supposed to be working within as staff. Then when family tensions play out in household management, you’re uncomfortably aware of all the context you shouldn’t know, and the principals might expect you to take sides or sympathize based on what they’ve shared. This blurring of boundaries creates situations where you can’t win – you know too much to maintain professional distance but you’re not actually in a position where having that information helps you do your job better. The friendship framework also makes it almost impossible to address performance issues or miscommunications effectively. In a professional relationship, you can give direct feedback about what needs to change or how something isn’t working. In a friendship, that same feedback feels like personal criticism, and the principals might respond with hurt feelings rather than professional course correction. They take workplace feedback personally because they’ve positioned the relationship as personal, and problems that would be routine to fix in a professional dynamic become emotionally charged conflicts that threaten the whole relationship. Some staff have lost jobs not because their work was inadequate but because the principals felt personally betrayed when the staff tried to address work-related issues within a friendship framework that couldn’t handle disagreement. What works better is professional warmth without blurred boundaries. The working relationships that last decades are usually ones where both parties like and respect each other, there’s genuine warmth and care, but professional boundaries are clear and maintained. You can have a warm, friendly working relationship where everyone enjoys working together without it being friendship in the way that word actually means. The principals who understand this distinction create environments where staff feel valued and appreciated without the confusion and complications that come from trying to force equality in inherently unequal relationships. The staff who handle this well are friendly and warm without accepting the friendship framing. They maintain professional boundaries kindly but firmly, they redirect conversations that get too personal, they decline social invitations that blur lines, and they gently push back when principals try to treat the relationship as more equal than it actually is. This might feel cold compared to principals who want everyone to be best friends, but it protects both parties from the inevitable problems that come when employment relationships try to be something they can’t actually be. At Seaside Staffing Company, we’ve seen the friendship dynamic blow up enough times that we actively coach both families and staff about maintaining appropriate professional boundaries. We tell families that staff aren’t being unfriendly when they maintain boundaries, they’re being professional, and that distinction matters. We tell staff that you can be warm and personable without accepting a relationship framework that puts your employment at risk. The best working relationships have warmth and mutual respect within clear professional structures, not friendship that pretends the employment power dynamic doesn’t exist.Luke Yates brings both technical precision and creative problem-solving to his role as Integrations Engineer at Seaside Staffing Company. His fascination with how things work started in childhood—taking apart computer towers just to see their inner workings—and has since evolved into expertise spanning backend development, systems integration, and IT infrastructure. A year living in the Czech Republic deepened Luke’s appreciation for different perspectives and approaches to problem-solving. At Seaside, he’s the engineer who ensures our technology works seamlessly so our team can focus on making exceptional placements. From building custom integrations to managing our digital infrastructure, Luke’s work keeps our operations running smoothly and our team connected. When he’s not solving technical challenges, Luke is likely hiking through the wilderness or diving into his latest read.
After seven years as a professional nanny in high-net-worth and high-profile homes, Samantha authored a guide for both elite caregivers and athlete families to help bridge the gap between professional support and private household dynamics. Today, she brings that same heart and clarity to Seaside Staffing Company’s social presence by crafting content that helps others feel understood, seen, and connected. As a military child who’s lived across the country, Samantha naturally connects with people from all backgrounds and values the integrity, compassion, and authenticity that define the Seaside brand.
Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst.
As our social media manager, Jade Stevenson is one of the primary gatekeepers to our Seaside story.
With a Bachelor’s degree in English Literature and Psychology, Jade is a natural champion of authenticity, and she uses her whimsically pink hair to nudge all of us closer to her magical world of creative expression.
As a kid, Jade discovered she was allergic to more than 60 percent of the food pyramid, and it is in this journey where she began to learn just how important it is to show up as a force of kindness in the world. She holds an unwavering belief in the power of story, and she believes that small acts of compassion can truly spark a movement of positivity and change.
When she’s not showing up with her digital marketing genius at Seaside, Jade can be easily spotted (thanks to her pink hair) tutoring local teens and helping them write the types of college essays that earn acceptance letters from the schools of their dreams.
Equally at home whether she’s amplifying the voices of Black Femmes or losing herself in the quiet stillness of an ancient book of poetry, Jade is a living expression of what it means to fully embrace your truest self. When you meet her, you’ll immediately feel like you’re right at home, and she’ll always help you discover and celebrate the best parts of who you are.
Jessica He has spent her entire life stepping feet first into the big, wide world, making every corner of it feel like home – no matter where she’s at.
Earning two Bachelor’s degrees in Chinese language and East Asian Studies, she’s traveled the world to study in monasteries, climb Mount Fuji, and drink tea and coffee with otters. (Yes, that last one is real. Ask her about it.) She’s also served as an ESL teacher, a recruiter, a trainer, and a nanny – always finding ways to work alongside families and children. Today, she brings all her stories and all her experiences to Seaside Staffing Company where she makes the art of perfect matchmaking look flawlessly simple.
When Jessica isn’t in the Seaside office, she’s a busy momma who knows firsthand what it’s like to be in the trenches and need support. Unashamed to claim her sense of humor as one of her greatest talents, Jessica is perpetually positive, fiercely organized, and always seems to find a way to bring levity to the hardest-to-solve problems. Knowing Jessica means you’ll never forget how to laugh, and she’ll give you the courage to live your life to the fullest.
(Want to see her humor in action? Ask her about the time she lived in China and got her Oreos confiscated by a very disappointed nun.)
With an MBA in HR Management and Accounting, Kim might best be described as a people expert.
She spent six years teaching children online in China as an ESL instructor, and with a TESOL certification in her proverbial back pocket, it’s no wonder why she shows up at Seaside every single day with a big, bold view of the world.
Over the last decade, Kim has served as a recruiter and a placement coordinator in the household staffing industry, and she’s learned that while systems are incredibly important, relationships matter more. It’s not uncommon to hear Seaside clients talk to Kim like she’s their best friend. They know she’ll go to the ends of the earth for them (and we’ve seen her do it countless times).
When Kim isn’t at Seaside, she can most likely be found 4-wheeling through the dirt and taking long hikes with her dogs. She’s always up for a great adventure, and she says one of the craziest things she’s ever done is buying an Amish house with no electricity or hot water (besides that one time in high school when she thought it was a great idea to buy a car with a giant British flag painted on the hood).
“The basement of our house used to be a bakery,” she says. “When I’m dreaming about escaping to New Zealand or Scotland, I just head downstairs, take in a deep breath, and imagine myself eating a delicious cinnamon roll baked to sticky-finger perfection.”