By Luke Yates 2026.05.19
Here’s a conversation that happens more often than you’d think at Seaside Staffing Company: a family worth hundreds of millions will negotiate household staff salaries down to the last thousand dollars, then turn around and spend three million remodeling a kitchen they barely use. Or they’ll question why the housekeeper needs a specific cleaning product that costs eight dollars more than the generic version, then drop fifty thousand on a weekend trip without blinking. The cognitive dissonance is real, and household staff experience it constantly. The estate manager who orders premium coffee beans for the household gets questioned about the forty-dollar monthly cost difference between brands, while the principals just bought a second home they’ll visit twice a year. The house manager who suggests hiring a second housekeeper to properly maintain a 12,000-square-foot property gets told the budget doesn’t allow for it, but the family just spent two hundred thousand on landscaping upgrades they didn’t really need. The private chef who requests quality olive oil gets pushback about the price, while the family routinely throws dinner parties where the wine alone costs more than the chef’s monthly salary. It’s not about the actual money. These families clearly have resources. It’s about something else entirely. Some of this comes from how people made their money. The principals who built businesses by watching every penny often can’t turn off that mindset even when they’re worth nine figures. They negotiated every vendor contract on the way up, they bootstrapped for years before success came, and their brains are wired to question costs and look for savings everywhere. The problem is they apply this same scrutiny to household operations where the stakes are completely different. Saving twenty dollars on cleaning supplies doesn’t move the needle on their net worth, but it signals to household staff that the principals don’t trust their judgment about what products actually work. The house manager who’s managed estates for twenty years probably knows more about which supplies are worth the premium price than the principals do, but families can’t resist micromanaging the small costs even while they’re completely hands-off about much larger expenses. Other families fixate on small household costs because those are the ones they see regularly and can conceptualize. They don’t really understand what their investment portfolio is doing or what their real estate is worth or how their business equity fluctuates, but they can see that the grocery bill went up fifty dollars this week and that feels concrete and manageable. So they focus on it. The personal assistant gets interrogated about why they used overnight shipping for something when ground would have saved twelve dollars, but the family just bought a car they’ll barely drive for a hundred twenty thousand. The costs they can visualize and control become the ones they obsess over, while the actually significant expenses get treated casually because they’re abstract. There’s also a weird thing where some wealthy people feel like they should be getting deals on everything because of who they are. They’re used to getting courtside seats, restaurant reservations, early access to products, special treatment everywhere they go. So when they’re paying retail prices for household supplies or standard rates for staff, it feels wrong to them somehow. They think their household operations should come with a discount based on their status, and they get frustrated when household staff aren’t magically finding ways to make everything cheaper. The estate manager trying to explain that grocery stores don’t give bulk discounts on organic produce to rich people has to deal with principals who genuinely can’t understand why their wealth doesn’t translate into savings at Whole Foods. Sometimes the penny-pinching is actually about control rather than money. Families who feel like their lives are chaotic or out of control will often fixate on household expenses as something they can manage and regulate. They can’t control their business stress or their complicated family dynamics or their health issues, but they can absolutely control whether the housekeeper is spending too much on paper towels. The household staff become the outlet for their need to feel like something is under their management, even when the actual dollars involved are meaningless to the family’s financial picture. The house manager getting grilled about supply costs is really dealing with a principal who needs to feel in control of something, anything, and household operations are accessible and concrete in ways the rest of their life isn’t. The pattern that makes staff crazy is when families are cheap about operational necessities but wasteful about indulgences. They’ll question the cost of proper equipment for the household but drop money on luxury goods without hesitation. The chef needs a decent food processor to do their job well and the family balks at the three-hundred-dollar cost, but they just bought an eight-thousand-dollar handbag nobody will use. The house manager needs proper tools and supplies to maintain the property and gets pushback on every purchase, while the principals are upgrading cars every two years. It’s backwards, and it tells staff that their ability to do their jobs well matters less than the family’s impulse purchases. What staff wish families understood is that being cheap about the wrong things costs more in the long run. The housekeeper who can’t use quality cleaning products has to spend twice as long getting the same results with inferior supplies, and time is money in household employment. The estate manager who can’t hire enough staff to properly maintain the property watches things deteriorate until major repairs are needed, which cost exponentially more than adequate staffing would have. The chef who has to make do with substandard ingredients or equipment produces meals that aren’t as good, and the whole point of hiring a private chef is to have excellent food. Penny-pinching on operational necessities is false economy that ends up costing more and producing worse results. The families who get this right understand that household staff are professionals who need proper tools and resources to do their jobs well, that the small costs they’re incurring are genuinely necessary and not padding or waste, and that nickel-and-diming over household operations is both ineffective financially and demoralizing to staff. They realize their household runs better when staff have what they need without constant justification, and the mental energy they’d spend scrutinizing small expenses is better used elsewhere. The billionaire who questions the grocery bill while dropping millions on art isn’t making smart financial decisions. They’re just making their staff’s jobs harder for no meaningful gain. At Seaside Staffing Company, we see this pattern frequently enough that we coach families about it during placement. If you’re going to employ household staff, trust them to manage operational costs appropriately and save your scrutiny for decisions that actually matter. Your estate manager knows what supplies cost and whether they’re necessary. Your chef understands what ingredients are worth paying for. Your house manager has been doing this long enough to know when spending more makes sense. Second-guessing them over small purchases while you’re spending freely on everything else doesn’t make you financially prudent. It just makes you a difficult employer.Luke Yates brings both technical precision and creative problem-solving to his role as Integrations Engineer at Seaside Staffing Company. His fascination with how things work started in childhood—taking apart computer towers just to see their inner workings—and has since evolved into expertise spanning backend development, systems integration, and IT infrastructure. A year living in the Czech Republic deepened Luke’s appreciation for different perspectives and approaches to problem-solving. At Seaside, he’s the engineer who ensures our technology works seamlessly so our team can focus on making exceptional placements. From building custom integrations to managing our digital infrastructure, Luke’s work keeps our operations running smoothly and our team connected. When he’s not solving technical challenges, Luke is likely hiking through the wilderness or diving into his latest read.
After seven years as a professional nanny in high-net-worth and high-profile homes, Samantha authored a guide for both elite caregivers and athlete families to help bridge the gap between professional support and private household dynamics. Today, she brings that same heart and clarity to Seaside Staffing Company’s social presence by crafting content that helps others feel understood, seen, and connected. As a military child who’s lived across the country, Samantha naturally connects with people from all backgrounds and values the integrity, compassion, and authenticity that define the Seaside brand.
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As our social media manager, Jade Stevenson is one of the primary gatekeepers to our Seaside story.
With a Bachelor’s degree in English Literature and Psychology, Jade is a natural champion of authenticity, and she uses her whimsically pink hair to nudge all of us closer to her magical world of creative expression.
As a kid, Jade discovered she was allergic to more than 60 percent of the food pyramid, and it is in this journey where she began to learn just how important it is to show up as a force of kindness in the world. She holds an unwavering belief in the power of story, and she believes that small acts of compassion can truly spark a movement of positivity and change.
When she’s not showing up with her digital marketing genius at Seaside, Jade can be easily spotted (thanks to her pink hair) tutoring local teens and helping them write the types of college essays that earn acceptance letters from the schools of their dreams.
Equally at home whether she’s amplifying the voices of Black Femmes or losing herself in the quiet stillness of an ancient book of poetry, Jade is a living expression of what it means to fully embrace your truest self. When you meet her, you’ll immediately feel like you’re right at home, and she’ll always help you discover and celebrate the best parts of who you are.
Jessica He has spent her entire life stepping feet first into the big, wide world, making every corner of it feel like home – no matter where she’s at.
Earning two Bachelor’s degrees in Chinese language and East Asian Studies, she’s traveled the world to study in monasteries, climb Mount Fuji, and drink tea and coffee with otters. (Yes, that last one is real. Ask her about it.) She’s also served as an ESL teacher, a recruiter, a trainer, and a nanny – always finding ways to work alongside families and children. Today, she brings all her stories and all her experiences to Seaside Staffing Company where she makes the art of perfect matchmaking look flawlessly simple.
When Jessica isn’t in the Seaside office, she’s a busy momma who knows firsthand what it’s like to be in the trenches and need support. Unashamed to claim her sense of humor as one of her greatest talents, Jessica is perpetually positive, fiercely organized, and always seems to find a way to bring levity to the hardest-to-solve problems. Knowing Jessica means you’ll never forget how to laugh, and she’ll give you the courage to live your life to the fullest.
(Want to see her humor in action? Ask her about the time she lived in China and got her Oreos confiscated by a very disappointed nun.)
With an MBA in HR Management and Accounting, Kim might best be described as a people expert.
She spent six years teaching children online in China as an ESL instructor, and with a TESOL certification in her proverbial back pocket, it’s no wonder why she shows up at Seaside every single day with a big, bold view of the world.
Over the last decade, Kim has served as a recruiter and a placement coordinator in the household staffing industry, and she’s learned that while systems are incredibly important, relationships matter more. It’s not uncommon to hear Seaside clients talk to Kim like she’s their best friend. They know she’ll go to the ends of the earth for them (and we’ve seen her do it countless times).
When Kim isn’t at Seaside, she can most likely be found 4-wheeling through the dirt and taking long hikes with her dogs. She’s always up for a great adventure, and she says one of the craziest things she’s ever done is buying an Amish house with no electricity or hot water (besides that one time in high school when she thought it was a great idea to buy a car with a giant British flag painted on the hood).
“The basement of our house used to be a bakery,” she says. “When I’m dreaming about escaping to New Zealand or Scotland, I just head downstairs, take in a deep breath, and imagine myself eating a delicious cinnamon roll baked to sticky-finger perfection.”